On Page SEO is an important and integral part of a SEO strategy. The sole objective of doing On Page SEO is to make a blog or website more SEO optimized. SEO optimized websites tend to rank higher in Google search. Which makes On Page SEO more important. We will try to discuss all the important On Page ranking factors that can play a vital role to improve your search rankings. But before going into details, let’s discuss a little about what is ON Page SEO & how it works.
What Is On Page SEO?
According to MOZ (one of the biggest players in the SEO industry) On Page or On Site SEO is a process that evolves around a blog or website to make it more SEO friendly and optimized. Which allows that website to rank higher in Google search or other search engines? On Page SEO is as much important as Off Page SEO. And the ranking of a website is based on both of these. And both of these are interlinked with each other. So as a blog or website owner we need to focus on both of them to gain best results.
Why On Page SEO Is So Importan
- To make your blog or website more SEO friendly and optimize its concontent
- To boost your website traffic by ranking on the first page of Google
- To get more visibility and better search engine rankings
- To enhance the performance of your blog or website
- To get more targeted traffic which ultimately converted into customers
Best On Page SEO Techniques
1. URL Structure
The URL or permalink structure is very important to configured accurately. SO you need to focus on making it optimized for better Search Engine Optimization (SEO). There are multiple things you need to do to fix the permalink structure. Short and plain URL tend to perform much better than long and weird URL. So the first thing that you need to ensure is that the URL should be short and compact (recommended length is up to 4-5 words). This will make it more SEO friendly.
The second thing that you need to focus is that the URL should not contain date, number or any other unnecessary symbol. The best practice is to set permalink to “post name”. This will make URL short, clean and optimized. Which will get better rankings in search results. Another practice that will help to optimize permalinks is to include the primary keyword in it.
2. Title And Meta Description
Another very critical factor in on page SEO is to set up proper title and meta description tags. Which should be based upon the targeted keywords. Google and other search engines give very importance to title and meta description tags. So that’s why these two needs to be placed. The recommended length of title and meta description tags is 60 and 150 characters respectively. But you should try to keep it a little less. For instance 50-55 characters for title tag and 150-155 characters for the meta description tag.
3. ALT Attribute
4. Header Tags
Properly using header tags is also very important factor in On Page SEO. There are 6 different header tags are used in a blog or website (H1 to H6). Make sure to use these header tags hierarchically, For example, the heading tag 1 H1 should come at the first place and under that other header tags should came H2, H3 and so on. Using proper header tags structure can boost your website rankings. The are many SEO tools available online which can help you to check the headerings structure.
5. Keyword Distribution
To optimize page or post title, make sure to include focus/main keyword at the beginning of it. Research indicates that adding main keyword at the beginning of post titles can improve it’s ranking. Another thing that you need to consider is to set the length of the title according to the industry recommendations (60 characters max). Including the main keyword in the post featured snippet can also be very beneficial for better search rankings..
So other common practices to optimize the content are to include focus keyword in the URL, first paragraph, headings and in the last paragraph. It will give it a big boost. When Google bots crawl it and find a particular phrase used multiple times, it will rank it against that keyword. And whenever a person searches for that term, your content will be displayed at the top.
6. External Links
7. Website Speed
Website load time is also an important On Page SEO factor that can help to rank higher. Google and all other search engines like fast loading websites. And display them at the top of search results. Fast loading websites provide better usability and user experience. And Google gives it value and make it a ranking factor. So that’s why it always display fast loading websites first before slower websites. There are many tools available online to monitor the speed of your website. Where you can check your site speed.
8. Internal Links
As external links, internal linking is also very important for better On Page SEO. It is also another ranking factor. Google and other search engines give them very importance. Sites with more internal links not only engage their readers but also rank higher. The goal should be to provide better usability and user experience. Which is considered very important in the eyes of a search engine. So it is much important to follow proper internal linking strategy.
9. Responsive & Clean Website Design
10- Content Length
Google algorithms are being updated over time. According to its new updates, content length became an other ranking factor in Search Engine Optimisation. Lengthy contents outperform short ones. So you should need to write in depth and longthy content to possess top ranngs.